World of Outlaws Return to Live TV

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Three-day visit to Cedar Lake Speedway highlights upcoming schedule.

By World of Outlaws

For the second time in its 42-year history — first since 1995 — the World of Outlaws will be broadcast nationally on CBS. A trio of real-world LIVE World of Outlaws feature racing on CBS Sports Network each Saturday night from June 20 to July 4.

“This has been a difficult year for us, for the sport, and for all sports,” said World of Outlaws CEO Brian Carter. “We are grateful to our drivers for their flexibility and commitment, to our fans for their continued loyalty and support, to our tracks for their hard work and to CBS for providing a platform to bring dirt racing, both virtual and real-world, to fans far and wide. Everyone is aching for some sense of normalcy, and we are thrilled to bring all our efforts full circle with a ground-breaking 3-day July 4th weekend event at Cedar Lake Speedway, LIVE on CBS Sports Network for the very first time.”

On May 8, the World of Outlaws NOS Energy Drink Sprint Cars blazed the trail in motorsports with an unprecedented participant-only event broadcast live on DIRTVision from Knoxville Raceway. This momentous event re-opened the 2020 racing season.

“We wanted to get back to the track as soon as possible, but only with a first AND best approach, in the safest and most responsible manner, with the best thinking available at the time,” explained World of Outlaws CMO Ben Geisler, “and we will continue down this path, even as we ramp up to full-crowd events. We will rely on our experts, our process and industry-leading screening methods and COVID-related event procedures as we head into Cedar Lake and beyond.  We will also continue to look for jaw-dropping ways to introduce big events, with our focus on the at-track fan experience, while innovating around how we engage fans watching from home.”

With COVID-19 incidence rates in the area well below national benchmarks, Cedar Lake Speedway returned to racing on May 15 and has continued lower-profile events since then without any meaningful uptick in registered cases. Founded in 1957, the 3/8-mile, high-banked clay oval has developed into one of the most fan-friendly short track facilities in the country. The surrounding area offers plentiful camping and outdoor activities for the family, ensuring a fun weekend for all in Wisconsin.

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“It’s been great having fans back in the stands these past few races,” said ten-time World of Outlaws Champion Donny Schatz. “Without the fans, our events are pretty surreal. It really feels like something is missing. Having our fans back in the stands, where they belong, makes the prospect of winning even better.”

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